Google Analytics
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
Google Analytics is geared toward small and medium-sized retail websites. The service has limitations that make it less suited to more complex websites and larger enterprises. For example, the system collects data through a JavaScript page tag inserted in the code of pages the user wants to collect data on. The page tag functions as a Web bug to gather visitor information. However, because it’s reliant on cookies, the system can’t collect data for users who have disabled them. Google also uses sampling in its reports rather than analyzing all available data.
Google Analytics features include:
• Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
• Segmentation for analysis of subsets, such as conversions.
• Custom reports.
• Email-based sharing and communication.
• Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.
WHAT CAN WE DO FOR YOU?
We would be happy to discuss the project with you in person
At wXpert4u, we prepare monthly Search Engine Ranking Reports that summarize the all activities for the client, and lists the ranking and link popularity of your website. These reports help track the progress of your website over a period of time, so you can see for yourself how the improvement in rankings has led to an increase in traffic. You should be able to measure the Return on Investment (ROI) and our reports help you do just that. We monitor your website constantly so you don’t have to.
