Pay-Per-Click (PPC) management is the process of overseeing and managing a company’s PPC ad spend. This often strategies and ad buys while minimizing the overall expenditure. This may be done by the e-merchant or vendor themselves, or a dedicated specialist company may be hired to manage PPC buys on their behalf.
PPC management is generally seen as an evolving art where perfect optimization is not possible, but is still the objective.
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
What’s included in PPC Services ?
Keyword Discovery and Selection
Ad Text Creation
Help with Optimizing Landing Pages
Conversion / Call / Sales Tracking
PPC Monitoring & Reporting
PPC Services and Campaign Management Strategy
Our PPC experts will use professional tools to do an extensive keyword analysis for your business, identifying those keywords that will give you a larger number of inquiries.
In a PPC campaign, a compelling title and description is as likely to get you clicks as an effective keyword. Our in-house content writers write advertising copy that is catchy and effective.
Our PPC expert will bid only on keywords and tags that are likely to give you great ROI. Bids are monitored closely with an emphasis on keywords that are most targeted.
All campaign reports are regularly documented and shared with clients, as part of our PPC management. ROI is monitored closely and the campaign is tweaked according to trends in the report.
Choose the Right PPC Services Company!
With pay per click advertising you will only want targeted traffic because every click on your ad costs money. And therefore, it is very easy to blow your budget on a poorly managed PPC Campaign if you’re not working with a reliable PPC Services Company. The most common mistakes advertisers make is that they:
Target very general keywords
Don’t target the right breadth of keywords
Write ad copies that are not in sync with landing pages
Bid more than is cost-effective and
Don’t give adequate attention to the target website
Pay Per Click advertising & management is a detailed process which requires a lot of research and analysis. It’s imperative that you choose a PPC Agency that offers professional Pay Per Click advertising and will get you the maximum Return On Investment (ROI).